The Diadora story is largely a part of Italian history. Diadora is the only Italian athletic footwear and apparel manufacturers to still make product in Italy - a tradition that began in 1948 when the company's founder Marcello Danieli, first began working in the trade as a young boy. The 1970's marked a boon period for Diadora with an explosion of development in soccer products. Diadora does not boast a fabricated history, but a story of authenticity... a legitimate tale of a family business that started in Italy, grew in Italy, and is still proud to be manufacturing in Italy.
